Gotham's fashion lovers have been chomping at the bit for access to Topshop's trend-setting designs and European styling, and yesterday, the day both they and the British super-brand have been waiting for finally arrived.
The long awaited opening of Topshop New York yesterday was accompanied with a blast of red, white and blue confetti as Topshop owner Sir Philip Green and supermodel Kate Moss emerged from the £14m Manhattan flagship at 478 Broadway and Broome.
And the focus on 'all things-British' didn't stop there. Topshop New York’s windows have been designed by British illustrator Jo Ratcliffe, and feature iconography reflecting the two worlds of fashion and the British Aristocracy- displays feature punk-style Union Jack posters on which a black and white image of Kate Moss has been super imposed. Strong reference to the British nature of the brand is similarly carried into the interior with a store-high graphic in the escalator well including icons such as the London Eye, red buses and signs for Regent Street.
However, there were some minor, I would say inevitable, confusions. Bemused onlookers wondered what the cheerleader shouting “Kate” in a North London accent outside the Topshop New York store was saying, with one by-stander commenting “Do they mean ‘cut’ [the ribbon]?”
Some things just don’t translate!
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